Setting the Price

A key part of the marketing plan is setting the list price. If a home is priced too low, you won’t benefit from the optimal profit. If a home is priced too high, potential buyers may be scared away. To determine the best asking price review the cost of recently sold homes, evaluate the competition and study marketplace trends. As your CENTURY 21 Sales Associate I am trained to use this information to help you reach the right asking price. It is also helpful to discuss other terms and conditions, such as timing and items that can be included with the sale of the home. Both of these can make your home more attractive to potential buyers.

1) Location: You can't get away from this one. If your house is located in a desirable area that is in demand, you will be able to get a higher price than you can for the same house in a less desirable area.

2) Condition: A house that has been better maintained and shows better will always sell for more than one that has had deferred (neglected) maintenance and needs work.

3) Desirable amenities: If a house has amenities that are currently popular in the marketplace, it will bring a higher price.

4) Calculate the price per square foot: The average price per square foot for homes in your neighborhood shouldn't be the sole determinant of the asking price for your home, but it can be a useful starting point. Keep in mind that various methodologies can be used to calculate square footage.

You may want to call and get a formal written appraisal if your have a unique property, if there hasn't been much activity in your area recentley, or if there is any other circumstance that makes it difficult to put a value on your home.

Appraisers consider the location of the home, its proximity to desirable schools and other public facilities, the size of the lot, the size and condition of the home itself and recent sales prices of comparable properties, among other factors.

Create a Marketing Plan

Selling can entail a variety of marketing strategies. Once listed, it's likely that the home will be quickly entered into the local MLS (Mulitple Listing Service) and placed on Century21.com. Much of an agent’s work will be quiet and unseen – yet important. The quiet telephone calls, the work with contacts, arranging for and marketing open houses, the follow-ups with open-house visitors, conversations with ad respondents, web postings and other outreach efforts are all part of the process required to sell homes.

I will create a marketing plan for your home that will help distinguish it in your local marketplace and attract buyers to your property. This may include posting your home on the Internet, holding an open house and more. As your CENTURY 21 Sales Professional I often use the CENTURY 21 Customized Marketing System to create a personalized selling program for my clients. My purpose is to sell your home at the best price possible in the shortest amount of time.